Brand Influence worked with Peg Design to create the initial corporate identity. This was difficult as the stakeholders in the business included as many regions of the world as there are partners and affiliates on top.
The swirl resembles the mandala which is a central communication motif used across the business. Brand Influence then individualise the logo by introducing personalised business cards with the top two colour energies that represent the personality make up of an individual. We also further developed the corporate identity by introducing colour gradients in each of the product brands, commissioned an artist to paint the mandala, organised the photo shoot, designed the website, wrote the copy and then went on to develop the Style Guidelines and roll this and other collateral out in English (UK, N American), Japanese, Dutch, Slovenian and German.