Flight 206: NAMING Landed

Lumina Seventy Four

Flight 312: DIGITAL DESIGN Departing

Educare Small School Khush Mark National Sporting Club Workspace

Flight 405: ANIMATIONS Departing

Lumina Learning Educare Sat & National Geographic

Flight 111: PRINT / DESIGN Departing

Lumina SAT

Flight 003: MARKETING / PLANNING Departing

Saracens RFC Hands Up Holidays

NAMING: Lumina

Taking a business that specialises in developing psychological profiles, with a world class IT system, with global ambitions and already had a name and a corporate identitym can be a little bit challenging.

The client had already run through 1,200 names that didn't work. By developing the brand values and then conducting a series of interviews, research and some serious head scratching, we created a business name that has a Latin feel, gravitas, works globally and is a Dutch word for an instrument that sheds light.

The name of the business is Lumina Learning.

The flagship brand is Lumina Spark.

There are also supporting brands.

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