Taking a business that specialises in developing psychological profiles, with a world class IT system, with global ambitions and already had a name and a corporate identitym can be a little bit challenging.
The client had already run through 1,200 names that didn't work. By developing the brand values and then conducting a series of interviews, research and some serious head scratching, we created a business name that has a Latin feel, gravitas, works globally and is a Dutch word for an instrument that sheds light.
The name of the business is Lumina Learning.
The flagship brand is Lumina Spark.
There are also supporting brands.