ACTIVATIONS: Saracens (season 08/09, 09/10)

Saracens brought in Brand Influence with the express view of revolutionizing how the public viewed professional rugby, by changing the brand experience and building the existing fan base.

This is what we did:

Manage the match day experience (creative and production) for all home games and x 4 Wembley Stadium (22 events)

Developed concept Sarries Town (fan park with F&B, entertainment as part of the pre-match experience)

Oversee all branding for matches

Manage entertainment including: performing artists, dancers, musicians, fire eaters, escapologists

Launched Sarries TV - online VT with a weekly subscription of over 17,000 fans Minimum 7,000 fans, up to 47,000 per match.